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As a professional copywriter, I'm often asked by aspiring copywriters what they need to do to succeed. Most of their questions center around writing ability. They want to know how to find
out if they have the talent to succeed, or if there's a "test" they can
take that will tell them...
"A picture is worth a thousand words." That saying may be ages old but
its message is just as vital today as when it was first uttered. Simply
put, a single image can often communicate what might take you one
thousand words (more or less) to say or write. (More)
You've written and compiled an e-book. Now you have to decide how much
to charge for it. Finding the right price is essential to the success
of your product. If you charge too little, people will think it's of
little value, and they won't purchase it, or even it they do buy your
e-book, you...
The goal of persuasive copywriting is to convince prospects to trying,
buying or supporting whatever it is that you're selling - whether it's
a service, product or idea. (More)
Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few.
Then word of mouth makes it spread. (More)
Unique visitors to your ebook selling website sounds good doesn't it? Targeted and interested
people reading your sales page copy, your titles and clicking on your
links. Where do you find the kind of visitors that are air breathing,
mouse clicking ever looking for the silver bullet that will...
Do you know the secret to making money? First, as an ebook author who is self-published, you ought to have an affiliate program. That in and of itself will help expand your sales channels. But once you have an affiliate program, how can you make money with affiliate marketing? (More)
In his book, On Writing, Stephen King says, "We are talking about tools and carpentry, about words and style. But as we move along, you’d do well to remember that we are also talking about magic."
When something is really well-written we tend to think it was
effortless for the...
Choosing the right images for your ebook is important to convey the
message you want. Stock photography is an effective tool for your ebook
covers. (More)
If you've never come up with any ebooks or digital products on your own but you've been writing articles and posting in forums, then you're in for a big surprise. (More)
Here is an interesting article. The content of it isn't the message we
want you to get. We want you to know that audio books, or audio ebooks
are yet another marketing method or distribution channel. Getting more
distribution channels for your ebook is the key to continued and new
sales...
There is no argument that information products will continue to be a
hot seller on the internet. People surf around looking for information
on every topic imaginable. If you have, or can research and gather
information on a hot topic, you can make huge sums of money selling it
online. ...
The creative approach to your writing career demands a relatively high
creative output. This isn't easy to manufacture for most writers. It isn’t designed to coddle people who nurse a single
story for years before sending it out. (More)
This is a FAST and easy way to get your sales letter or website copy ready for your website in record time. (More)
Selling information on the internet is by far the easiest and most
lucrative business you can start online right now, and make a nice
supplemental income within six months or less. (More)
There are just about as many strategies for raising your search engine
rankings as there are search engines. Most methods are trendy and come
and go. (More)
Every day, millions of people come online to look for solutions to
their problems. People are hungry for all kinds of information and they
are willing to pay to get the information they want. And they want it
instantly. They don't want to wait. This creates a perfect opportunity
for you to...
The writing student or practicioner must continually search for tools to
explore the core balance of plot, character, and poetics, multiple ways
of climbing the great, misty mountain called the story. But the systems out there concentrate on the tools from writing that also help us understand...
Getting your initial qualified prospects to make a sale to is often
called front end marketing. When we run marketing with the expectation
of immediate responses by the consumer to whatever message you put out
there, whether it's Yellow Pages, newspaper ads or direct mail, this is
called...
There's a saying in business that goes, "You're too close to your business and services to see them the same way others do." (More)
Every day, many people start up a new blog and have hopes of it
becoming a masterpiece loaded with massive traffic and huge advertising
earning power. They plan on having massive amounts of traffic, and
maybe even making a bit of money doing it. (More)
As a self-publisher, a major obstacle you face is selling your books or ebooks to your readers. (More)
Writing articles can be incredibly valuable to your business. Articles help establish your expertise and give you credibility. A group of well edited articles can be compiled into a product for sale.
Articles can get your name in front of your target market repeatedly. (More)
Most writing “experts” favor a particular way of looking at plot, and
will adhere to it for years or an entire career. That’s all well and
good, but its important to realize that any way of modeling story is
just that - a model, not the depths and living essence of story itself. (More)
If you own and operate an online business, then you realize that without giving your customers the ability to pay for your merchandise with their credit cards you are not likely to make much money. Online shopping practically depends on credit card transactions. Online shopping has never been...
If you have been looking for a genuine business opportunity on the
Internet, somewhere along the way, you have heard about writing and
publishing an e-book. And no doubt, you have read about the thousands
of dollars you can make from home through self-publishing your own
digital book, audio...
Being able to offer your customers as many payment options as possible can make your business grow in a huge way. By giving them the ability to pay for merchandise with their credit cards, especially if you are an online business owner, you give them an ease and flexibility of shopping that will...
No matter how long you’ve been in business, you may not be sure about
how to accept credit card sales from your clients. Perhaps you long to
start processing credit payments so you can increase the amount of your
sales revenue or offer your clients more payment transactions. (More)