Self Publishing

"A picture is worth a thousand words." That saying may be ages old but its message is just as vital today as when it was first uttered. Simply put, a single image can often communicate what might take you one thousand words (more or less) to say or write.  (More)

Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread.  (More)

Unique visitors to your ebook selling website sounds good doesn't it? Targeted and interested people reading your sales page copy, your titles and clicking on your links. Where do you find the kind of visitors that are air breathing, mouse clicking ever looking for the silver bullet that will...

Here is an interesting article.  The content of it isn't the message we want you to get. We want you to know that audio books, or audio ebooks are yet another marketing method or distribution channel.  Getting more distribution channels for your ebook is the key to continued and new sales...

Getting your initial qualified prospects to make a sale to is often called front end marketing. When we run marketing with the expectation of immediate responses by the consumer to whatever message you put out there, whether it's Yellow Pages, newspaper ads or direct mail, this is called...

As a self-publisher, a major obstacle you face is selling your books or ebooks to your readers.  (More)

Here's a fast and easy list for you to grow your self-published ebook sales by increaseing traffic to your website. Use it as checklist to see what you need to do to increase traffic to your ebook selling website. Or use it as a review list if you have already been working on improving your ...

This is the continuation of the article by the same name posted yesterday. Enjoy and Happy Thanksgiving to those of you in the USA!  (More)

Loyalty is built on the Value/Price Equation. It says: A client will stay loyal to you as long as he believes the value of the services he receives is greater than the fee he pays. Other things are important, too, but if you don't deliver value that is greater than your fee, you will never...

We all know that writing articles and submitting them to various websites and ezines through article directories is a great way to promote our online home based self-publishing business. But there are many people who simply dread having to write articles. They keep putting it off while they...

I know that you’re excited about the ebooks and digital products you sell online. But do you communicate that excitement to your customers? Based on the bland product sales pitches I see everyday in my marketing and design business the answer is clearly no.  (More)

Believe it or not, finding a product to market is usually the least of your concerns. There are many ways to find a product. You can create your own information product, sell a service, or market other people’s products for a commission.  (More)

You've written and compiled an ebook , a digital book or electronic book as they are often called. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and...

There are thousands of articles to be read on the World Wide Web, and many more are being added everyday. If you take the time to do more than skim them, you will find that many articles are about similar things. Why would you take the time out of your busy schedule to add one more?...

1. Offer an email course. Write up a course or use your articles to create a course that you can offer to your visitors.  (More)

Today we offer a short piece on affiliate marketing.  Most self-published authors will have a very hard time selling their ebook on their own.  There are over a million people and companies on the Internet who sell other people's products who are known as Affiliates.  Affiliates will help you...

You did it. You crafted the perfect query letter for your non-fiction ebook , and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong...

I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive.  (More)

If you want to make money online, a good strategy that won't cost you a dime is to write articles that relate to your product or service . Search Engines are constantly on the "look out" for freshly written content that has been submitted online. So how do you come up with ...

What does your product, service or business do better than any other?   Why would someone want to purchase from you rather than your competition over at site x?   If you don’t know, you need to find out!   (More)

The most optimal way for an online Real Estate agent to succeed is thru rapid lead generation and follow up. And in order to escalate your leads, you must start off with an acceptance of your current traffic and lead conversion ratio. Ask yourself "How many visitors does it take to get to...

The Internet is getting very important part in our lives, especially in business. Successful business can’t be imagined without Internet presence. Many companies have their own corporate web sites and email newsletters but it is not enough. Online advertising is the next logical part of every...

As an author or publisher, you have many different possible streams of income.  Today we have a guest author who shares some of his experience with us about using the concept of "resell rights".  He speaks in terms of using reprint rights of other authors, but as an author yourself, you...

Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the...

How would you like to get access to America's public libraries to distribute your ebook?  Read on....   (More)

Most authors are not well versed in "marketing".  Frankly, most publishers aren't either.  So those authors who choose to self publish should read this article by our contributing writer today.....   (More)

We are all familiar with how many of the direct marketers in the Internet Marketing world use ebooks as a promotional tool.  But do you know how they can be used in the business to business market?   (More)

Even the members of the B2B eBook Conference have to take some time off.  With some good NFL football games on today, and with 24 FINALLY hitting the tube tonight, we're going to have a very short day....  (More)

One of the most difficult tasks of being a self published author is promoting and marketing yourself.  One of the best and long term methods to do that is through search engine optimization.....   (More)

Become a Recognized Name - You're In Control of Your Own Destiny Copyright © 2002-2004 Bill Platt The Phantom Writers http://thePhantomWriters.com If you are reading this article today, you are likely among those who are working an online business. Unfortunately, you have already learned...

Robert A. Kelly © 2004. Although, as a business, non-profit or association manager, you may be glad this came your way. Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Change that...

As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – the kind that leads directly to achieving your managerial objectives? Since that's public...

By Rusty Cawley Walter Winchell was the most influential newspaper columnist of the 1930s and 1940s, a time when newspapers were the most powerful media in the world.  He rose from obscurity as a third-rate vaudeville performer to become feared, hated and widely imitated.  His formula for...

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• How to Become a Writer
• Using Stock Photos and Images for eBook Covers
• Pricing Your e-Book
• How To Write Persuasive Copywriting
• Use "Tipping Point" Concepts To Sell Your eBook

• Self Publish - General [7]
• eBook Self Publishing [33]
• Self Publish - Tools [26]
• Self Publish Websites [11]
• Self Publish Marketing [33]
• Self Publish - Writing [36]
• Self Publish Public Relations [9]

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