Posts
The goal of persuasive copywriting is to convince prospects to trying,
buying or supporting whatever it is that you're selling - whether it's
a service, product or idea. (More)
Do you know the secret to making money? First, as an ebook author who is self-published, you ought to have an affiliate program. That in and of itself will help expand your sales channels. But once you have an affiliate program, how can you make money with affiliate marketing? (More)
There's a saying in business that goes, "You're too close to your business and services to see them the same way others do." (More)
'Tis the season for conferences and seminars! Many of my friends have
all been conference-hopping in recent weeks and we've been discussing
how fruitful these gatherings can be when you can make great and
lasting contacts. But how do you come away with something more
substantial than a stack...
Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your...
It is common knowledge that it's hard to meet an agent or an editor through an unsolicited mailing. They are more likely to pay attention to a submission coming from someone they have met in person. To that end, writers flock to conferences so they can get some face time with real live agents and...
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating...
Have you ever noticed what makes news? By that, we mean, what types of events, situations, people, etc. make the news. (More)
Bob Kelly is a top notch public relations consultant. Bob has written an article that will be very useful to publishers of all types, including the print on demand, self publishers and corporate firms. So take it away Bob....
Why risk the embarassment when with a little basic PR training,...