Writing Guidelines For Anyone Marketing Anything
Admin32 | 05 November, 2005 14:27
As you write your marketing material, advertisements and sales copy for
your lead generators, & drip marketing systems, use these basic
guidelines to ensure maximum power:
1. Use plain talk (don’t try to be an English professor). Write like people talk.
2. Use short sentences (average 17 words, 25 is difficult). Don’t try to stick two thoughts into one sentence. Use two short ones instead.
3. Use simple language:
-Prefer the familiar word to the far-fetched.
-Prefer the concrete word to the abstract.
-Prefer the short word to the long word.
4. Use personal references: examples: names, pronouns & human interest words. The best word you can use is…YOU.
5. Use live words – verbs. Most writing contains nothing more than nouns and adjectives, glued together with the prepositions is, was, are, and were.
6. Evaluate all your claims; be specific and quantify everything.
7. Use powerful emotional driven headlines, n everyting you do! The headlinie is the MOST important part of any ad.
8. Long copy vs. short copy: Say as much as needs to be said, then quit; a good, easy-to-read format will allow you to use more text; use video or audio to say what might be too burdensome to read.
9. Features vs. benefits: Always talk about benefits as much as possible.
I can assure you if you will use these simple to follow guidelines in all your marketing material you will see a dramatic increase in results.
Greg Writer is currently the CEO and Founder of The Writer Group and is a dynamic speaker, author, teacher and coach with over 23 years experience in sales and marketing. For a Free Marketing Report visit www.gregwriter.com.
1. Use plain talk (don’t try to be an English professor). Write like people talk.
2. Use short sentences (average 17 words, 25 is difficult). Don’t try to stick two thoughts into one sentence. Use two short ones instead.
3. Use simple language:
-Prefer the familiar word to the far-fetched.
-Prefer the concrete word to the abstract.
-Prefer the short word to the long word.
4. Use personal references: examples: names, pronouns & human interest words. The best word you can use is…YOU.
5. Use live words – verbs. Most writing contains nothing more than nouns and adjectives, glued together with the prepositions is, was, are, and were.
6. Evaluate all your claims; be specific and quantify everything.
7. Use powerful emotional driven headlines, n everyting you do! The headlinie is the MOST important part of any ad.
8. Long copy vs. short copy: Say as much as needs to be said, then quit; a good, easy-to-read format will allow you to use more text; use video or audio to say what might be too burdensome to read.
9. Features vs. benefits: Always talk about benefits as much as possible.
I can assure you if you will use these simple to follow guidelines in all your marketing material you will see a dramatic increase in results.
Greg Writer is currently the CEO and Founder of The Writer Group and is a dynamic speaker, author, teacher and coach with over 23 years experience in sales and marketing. For a Free Marketing Report visit www.gregwriter.com.
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