Titles Sell eBooks
Admin32 | 12 November, 2005 12:37
"Titles distinguish the mediocre, embarrass the superior and are disgraced by the inferior." - George Bernard Shaw
The title you choose for your tips booklet can be the difference between a product that sells well and one that doesn't.
In every powerful title or headline is a "hidden code" that is actually a generic formula to gain attention and create desire in the buyers mind. This is part of the formula commonly used in advertising.
A - Attention
I - Interest
D - Desire
A - Action
Example: The book "How to Win Friends and Influence People" by Dale Carnegie first published in 1936 has sold over 10 million copies worldwide. His other book "How to Stop Worrying and Start Living" has also sold steadily both of which use the generic formula "how to... and...." effectively for both the book titles and for the mail order advertising campaign.
Generally titles that have an emotional appeal and solve a common problem tend to do extremely well.
"Think and grow rich" by Napoleon Hill and "The lazy Man's Way to Riches" by Joe Karbo have sold millions of copies simply by appealing to the emotions and offering a solution to the common problem of how to make more money.
Another type of title that tends to do well is what is known as the "teaser" title.
"What your ______________ isn't telling you"
A majority of people tend to buy tips booklets after they have experienced a problem. The demand for booklets that are targeted towards problem prevention tend to be the least popular from a selling point of view.
Example: Many people are unconcerned with particular health problems (Asthma, allergies, diabetes etc) until they experience the problem on a personal level and the title "How to Live with your....... " or "12 Tips for Coping with....." has a greater selling potential than the title "How to prevent ......."
Titles that tend to sell well for tips booklets include:
How to XX and YY
Make money
101 Ways to ______________
___________ Tips for
25 Secrets of Successful _______________
7 Steps to _____________
Discover the 7 Essential Elements that Guarantee ______________
How to Make Your ____________ Dreams Come True
How to Turn ___________ into _____________
25 Tips for Mastering the Art of ___________
101 Ways to Get More from Your _____________
25 No-Fail Strategies for ____________
What your___________isn't telling you
25 Ways to Keep Your ____________ Dreams Alive
25 Tips to Jump-Start Your _____________
10 Ways to Jump-Start Your __________
25 Questions You Must Ask When You're ______________
When a certain number of tips are specified in the title ensure that the stated number of tips, or more, are included.
Four more titles that sell well for any book, booklet or article heading include:
The Complete Guide to ____________
Your Must Know Guide to ____________
_____________ and Grow Rich
Mastering the Art of _______________
Next time you are in a bookstore or at the library look at what titles appeal to you, and why, then compile your own list of generic titles you can use.
For more Writing and Publsihing articles visit http://www.netwrite-publish.com
The title you choose for your tips booklet can be the difference between a product that sells well and one that doesn't.
In every powerful title or headline is a "hidden code" that is actually a generic formula to gain attention and create desire in the buyers mind. This is part of the formula commonly used in advertising.
A - Attention
I - Interest
D - Desire
A - Action
Example: The book "How to Win Friends and Influence People" by Dale Carnegie first published in 1936 has sold over 10 million copies worldwide. His other book "How to Stop Worrying and Start Living" has also sold steadily both of which use the generic formula "how to... and...." effectively for both the book titles and for the mail order advertising campaign.
Generally titles that have an emotional appeal and solve a common problem tend to do extremely well.
"Think and grow rich" by Napoleon Hill and "The lazy Man's Way to Riches" by Joe Karbo have sold millions of copies simply by appealing to the emotions and offering a solution to the common problem of how to make more money.
Another type of title that tends to do well is what is known as the "teaser" title.
"What your ______________ isn't telling you"
A majority of people tend to buy tips booklets after they have experienced a problem. The demand for booklets that are targeted towards problem prevention tend to be the least popular from a selling point of view.
Example: Many people are unconcerned with particular health problems (Asthma, allergies, diabetes etc) until they experience the problem on a personal level and the title "How to Live with your....... " or "12 Tips for Coping with....." has a greater selling potential than the title "How to prevent ......."
Titles that tend to sell well for tips booklets include:
How to XX and YY
Make money
101 Ways to ______________
___________ Tips for
25 Secrets of Successful _______________
7 Steps to _____________
Discover the 7 Essential Elements that Guarantee ______________
How to Make Your ____________ Dreams Come True
How to Turn ___________ into _____________
25 Tips for Mastering the Art of ___________
101 Ways to Get More from Your _____________
25 No-Fail Strategies for ____________
What your___________isn't telling you
25 Ways to Keep Your ____________ Dreams Alive
25 Tips to Jump-Start Your _____________
10 Ways to Jump-Start Your __________
25 Questions You Must Ask When You're ______________
When a certain number of tips are specified in the title ensure that the stated number of tips, or more, are included.
Four more titles that sell well for any book, booklet or article heading include:
The Complete Guide to ____________
Your Must Know Guide to ____________
_____________ and Grow Rich
Mastering the Art of _______________
Next time you are in a bookstore or at the library look at what titles appeal to you, and why, then compile your own list of generic titles you can use.
For more Writing and Publsihing articles visit http://www.netwrite-publish.com
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