Raise Rankings in the Search Engines
Admin32 | 13 December, 2005 13:55
There are just about as many strategies for raising your search engine
rankings as there are search engines. Most methods are trendy and come
and go.
There are, however, two sure ways to raise your rankings in the search engines that the search engines actually like, and it will keep you from being banned.
If you are looking for ways to improve your search engine rankings, as well as automate the process, then try this:
You can exchange links with other sites to raise your rankings. The more links that you have pointing to your site, the higher your rankings will be.
If you are trying to get into Google, you should search for a site that complements yours with an identical or at least similar topic and contact the webmaster about linking. Google ranks sites it finds on its own higher than if you submit your url directly to it.
The easiest way to set up this strategy is to create a links directory. You can setup some simple categories to post links to your linking partners.
You want to customize your categories based on the theme of your site. You can use this tool to help you find keywords for your site, as well as help you find the right keywords for both your site and your directory: GoodKeywords, www.goodkeywords.com.
The easiest way to get content for your web site that is keyword rich is to use articles. You can add these two ways that the search engines like:
a. Create an article directory on your site.
You can either add your articles manually, use an article directory script, or a content management system.
If you add your articles manually, there is a great little tool you can use that will code your articles in HTML for you, and then all you have to do is cut and paste the code into a page on your site.
It's called Text2HTML, and you'll find it here: http://www.cyber-matrix.com/txt2html.html
The third option is a content management system. I use Post Nuke for my membership and affiliate sites because it has a graphical editor, but there are many different content management systems that you can use to create content rich sites without having to write HTML.
The best place to find content management systems is Source Forge, http://www.sourceforge.net. Source Forge offers thousands of scripts in open source. Open source is code that is developed by volunteers, is free and can be used by anyone. This type of code is used in both the development of software and scripts and allows the application to evolve and be improved.
When choosing your content, stick to formats that are search engine friendly, like HTML and RSS. Javascripts can display nicely on a page, but aren't good for creating search engine friendly pages.
Although many methods for gaining search engine friendly high ranking sites have been developed, ultimately, you should stick with strategies that work.
Plenty of content, simple HTML and plenty of inbound links will get your site where you want it to go!
There are, however, two sure ways to raise your rankings in the search engines that the search engines actually like, and it will keep you from being banned.
If you are looking for ways to improve your search engine rankings, as well as automate the process, then try this:
1. Linking strategies
You can exchange links with other sites to raise your rankings. The more links that you have pointing to your site, the higher your rankings will be.
If you are trying to get into Google, you should search for a site that complements yours with an identical or at least similar topic and contact the webmaster about linking. Google ranks sites it finds on its own higher than if you submit your url directly to it.
The easiest way to set up this strategy is to create a links directory. You can setup some simple categories to post links to your linking partners.
You want to customize your categories based on the theme of your site. You can use this tool to help you find keywords for your site, as well as help you find the right keywords for both your site and your directory: GoodKeywords, www.goodkeywords.com.
2. Content
The easiest way to get content for your web site that is keyword rich is to use articles. You can add these two ways that the search engines like:
a. Create an article directory on your site.
You can either add your articles manually, use an article directory script, or a content management system.
If you add your articles manually, there is a great little tool you can use that will code your articles in HTML for you, and then all you have to do is cut and paste the code into a page on your site.
It's called Text2HTML, and you'll find it here: http://www.cyber-matrix.com/txt2html.html
The third option is a content management system. I use Post Nuke for my membership and affiliate sites because it has a graphical editor, but there are many different content management systems that you can use to create content rich sites without having to write HTML.
The best place to find content management systems is Source Forge, http://www.sourceforge.net. Source Forge offers thousands of scripts in open source. Open source is code that is developed by volunteers, is free and can be used by anyone. This type of code is used in both the development of software and scripts and allows the application to evolve and be improved.
When choosing your content, stick to formats that are search engine friendly, like HTML and RSS. Javascripts can display nicely on a page, but aren't good for creating search engine friendly pages.
Although many methods for gaining search engine friendly high ranking sites have been developed, ultimately, you should stick with strategies that work.
Plenty of content, simple HTML and plenty of inbound links will get your site where you want it to go!
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