Use "Tipping Point" Concepts To Sell Your eBook
Admin32 | 24 December, 2005 16:43
Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few.
Then word of mouth makes it spread.
Malcom Gladwell examines this phenomenon in his 2000 book "The Tipping Point". There's a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells's 1996 novel, "Divine Secrets of the Ya-Ya Sisterhood", to surprising success.
When we read that we sat up and took notice.
Write Your eBook So It's Controversial
Don't compromise your artistic integrity, but do ask yourself the hard question: how much will your story appeal to others.
When an ebook is controversial, it's easy to remember and people talk about it.
The story stays with people and they want to talk about it and tell others to read it. "Bridget Jones's Diary" is definitely a sticky book. So is practically everything that Stephen King ever wrote and all of the Harry Potter books. The topics don't have to be upbeat either.
Truman Capote's "In Cold Blood" was a sensation when it was published despite it's grim subject matter.
What aspect of your book will draw people in?
Yes, be a salesperson, but not in the way you might think.
I'm not talking about being an "in your face" salesperson like the stereotype of a used car salesman. As Gladwell points out in his book, it's the little things that can persuade others. For a writer, that "little thing" is confidence and a strong belief in one's work.
People are attracted to a person who stands for something, who believes in what they're doing. It almost doesn't matter if people agree with you - just take a position and build the case. If you can be that person, people will want to buy your ebook. They know you have something to say.
If you're dealing with low personal confidence, know that working on improving it is just as important as improving your craft as a writer. After all, no one is going to champion your book like you can.
In small groups, word of mouth grows. That's what happened with "Divine Secrets of the Ya-Ya Sisterhood". It became a favorite for book groups, especially mother-daughter book groups.
Those groups sparked a word of mouth wave that spread like wildfire. As Gladwell says, "small, close-knit groups have the power to magnify the epidemic potential of a message or idea".
What groups can you reach out to in order to harness the power of those circles? And how can you fan the flame of your message so it will spread?
Well, if you've gone through all the trouble to write and publish an ebook, your efforts won't stand up if you don't tell people the ebook is out there. And the concepts offered by Malcom Gladwell and others are so simple and organic that you may find the whole marketing process easier to start.
So take it.
It's good medicine.
Then word of mouth makes it spread.
Malcom Gladwell examines this phenomenon in his 2000 book "The Tipping Point". There's a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells's 1996 novel, "Divine Secrets of the Ya-Ya Sisterhood", to surprising success.
When we read that we sat up and took notice.
Write Your eBook So It's Controversial
Don't compromise your artistic integrity, but do ask yourself the hard question: how much will your story appeal to others.
When an ebook is controversial, it's easy to remember and people talk about it.
The story stays with people and they want to talk about it and tell others to read it. "Bridget Jones's Diary" is definitely a sticky book. So is practically everything that Stephen King ever wrote and all of the Harry Potter books. The topics don't have to be upbeat either.
Truman Capote's "In Cold Blood" was a sensation when it was published despite it's grim subject matter.
What aspect of your book will draw people in?
Be a Sales Person
Yes, be a salesperson, but not in the way you might think.
I'm not talking about being an "in your face" salesperson like the stereotype of a used car salesman. As Gladwell points out in his book, it's the little things that can persuade others. For a writer, that "little thing" is confidence and a strong belief in one's work.
People are attracted to a person who stands for something, who believes in what they're doing. It almost doesn't matter if people agree with you - just take a position and build the case. If you can be that person, people will want to buy your ebook. They know you have something to say.
If you're dealing with low personal confidence, know that working on improving it is just as important as improving your craft as a writer. After all, no one is going to champion your book like you can.
Use Groups To Spark Your Epidemic
In small groups, word of mouth grows. That's what happened with "Divine Secrets of the Ya-Ya Sisterhood". It became a favorite for book groups, especially mother-daughter book groups.
Those groups sparked a word of mouth wave that spread like wildfire. As Gladwell says, "small, close-knit groups have the power to magnify the epidemic potential of a message or idea".
What groups can you reach out to in order to harness the power of those circles? And how can you fan the flame of your message so it will spread?
Why is all this important?
Well, if you've gone through all the trouble to write and publish an ebook, your efforts won't stand up if you don't tell people the ebook is out there. And the concepts offered by Malcom Gladwell and others are so simple and organic that you may find the whole marketing process easier to start.
So take it.
It's good medicine.
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