eBooks For Promotion
Admin32 | 21 January, 2005 12:20
This site on six sigma is giving away a free ebook, entitled Six Sigma Confidence Intervals.
For those of you that may not know, Six Sigma is a quality process methodology based on statistical analysis. It was made popular largely by Jack Welch when he was CEO of GE.
There are many Six Sigma consulting and info publishing firms now. But that particular vendor has found a unique and novel way to make an ebook do the selling for them, yet give the reader true value.
The other interesting thing to note is the use of a Registration and referral system.
By implementing that, they collect good information that enables telephone, email or USPS mail follow up. It's hard to make a sale if you don't follow up!
Consider the use of ebooks as a promotional vehicle and give it a fair test to see if ebooks can help your business grow.
Have a great weekend!
EP
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